Vision Statement

Vision for tomorrow in your Business.

Do you have a vision for where you want your business to be in the near future?  Where is it that you see the business going?  I am not talking about mission statement.  Your mission statement is the reason you are in existence. It is your service or product that you provide or manufacture to the best of your ability.

A Vision Statement describes the organization as it would appear in the future successfully running.  The Vision statement says “Where the company is going to be in the future. So I ask you, what is your vision statement that you have in place of where you see the business in 5, 10 or 20 years from now?  Having a vision statement is important to be able to see future success and as a goal to achieving that success.

Let me offer to you some characteristics of a good vision statement would include.  I would suggest that you start with 5 years away as a beginning point.  You could take this out to 20 years if you like.

First, you need to state it in future tense.  Look into the future and imagine where you want your business to be.  An example of a future statement would be; “My business will be known as the expert in the field of XYZ.”

Second, it must be clear and visible. Can you see yourself clearly?  Can you envision yourself being there on the top of the mountain?  If you can’t see yourself in your vision then your team won’t be able to see it either.  You have to be able to see yourself clear and visible in your statement of where you see the business in 5, 10 or 20 years in the future.

Third, Be Audacious! Really think BIG. Think huge in where you see the business and its future.  There was a speaker I once heard and mentioned the success of a little deli in New York City I believe it was.  That deli was just a small corner deli that had a vision.  It grew to over a 30 million dollar company because it had visions that were larger than any person could imagine. So think BIG when you plan out your vision statement. The bigger the better, Right!!

Fourth and Finally, Once you have your statement that is clear.  Get descriptive with the how and whys. Lay out all the particulars and make a plan.  Set up a time line of what will be done by a certain time frame.  Be as precise as you want to be the more precise the better it will be to see that your vision statement by others.

Let your vision be one that is clear for those on your team. Have it be laid out so everyone can see your vision in their own eyes. The clearer it is seen by others, the more support you will have because of it.

I know that this will be helpful to business owners but it can be useful in other areas of our lives as well.  I wish you much success in your business and in your life.


John Wilson

Clear Mind Clear Path


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